AUTOMATISM
MOTION DESIGN • ILLUSTRATION • SOUND DESIGN
A world of subconscious associations.
TYPEFACE DETAILS
The Surrealist Movement stood for non-rational and bizarre portrayal of the things we see everyday. It was rooted in the idea of reuniting conscious and unconscious realms of experience so that the world of dreams and fantasies would be joined to the everyday rational world.
With this design, I wanted to challenge what makes a ‘Good Typeface’. Factors like a limited color palette or consistency in type were secondary (without compromising on the legibility). Each letter here is inspired by elements from a specific Surrealist painting. Transforming something familiar with unfamiliar elements is what further enhances the
dream-like visuals Surrealism inspires.
Classification :
Decorative Typeface / Display Typeface
Suited For :
Signage, Headlines, Posters
Artists Included :
Joan Miro
M C Escher
Salvador Dali
Max Ernst
René Magritte
Yves Tanguy
Kay Sage
LETTERS
The Tilled Field, Joan Miro
Swans Reflecting Elephants, Salvador Dali
Persistence Of Memory, Salvador Dali
The Elephants Celebes, Max Ernst
Harlequin’s Carnival, Joan Miro