AUTOMATISM
MOTION DESIGN • ILLUSTRATION • SOUND DESIGN
A world of subconscious associations.
TYPEFACE DETAILS
The Surrealist Movement stood for non-rational and bizarre portrayal of the things we see everyday. It was rooted in the idea of reuniting conscious and unconscious realms of experience so that the world of dreams and fantasies would be joined to the everyday rational world.
With this design, I wanted to challenge what makes a ‘Good Typeface’. Factors like a limited color palette or consistency in type were secondary (without compromising on the legibility). Each letter here is inspired by elements from a specific Surrealist painting. Transforming something familiar with unfamiliar elements is what further enhances the
dream-like visuals Surrealism inspires.
Classification :
Decorative Typeface / Display Typeface
Suited For :
Signage, Headlines, Posters
Artists Included :
Joan Miro
M C Escher
Salvador Dali
Max Ernst
René Magritte
Yves Tanguy
Kay Sage
LETTERS


The Tilled Field, Joan Miro


Swans Reflecting Elephants, Salvador Dali


Persistence Of Memory, Salvador Dali


The Elephants Celebes, Max Ernst


Harlequin’s Carnival, Joan Miro


Little Machine Constructed by Minimax Dadamax in Person, Max Ernst


Man in Bowler Hat, René Magritte


Day and Night, M C Escher


The Great Masterbator, Salvador Dali


Little Machine Constructed by Minimax Dadamax in Person, Max Ernst


The Tilled Field, Joan Miro


The Treachery of Images, René Magritte


The Son Of Man, René Magritte


Harlequin’s Carnival, Joan Miro



Drawing Hands, M C Escher


Age of Enlightenment, René Magritte


Harlequin’s Carnival, Joan Miro


From Another Approach, Kay Sage


Indefinite Divisibility, Yves Tanguy


Reply to Red, Yves Tanguy


Personal Values, René Margitte


I Saw Three Cities, Kay Sage


Personal Values, René Margitte


The Tilled Field, Joan Miro


Metamorphosis of Narcissus, Salvador Dali


Relativity, M C Escher

PROCESS

"psychic automatism in its pure state, by which one proposes to express - verbally, by means of the written word, or in any other manner - the actual functioning of thought."
Andre Breton













Process for each letter
1.Picking out elements to work with
2. Drawing an initial sketch on Procreate / Adobe Illustrator
3. Planning out the movement
4.Animating a 15 second sequence on Adobe After Effects




INITIAL
SKETCHES


Forming Words to check legibility and making sure the typeface is effective on dark and bright backgrounds

