AUTOMATISM
MOTION DESIGN • ILLUSTRATION • SOUND DESIGN
A world of subconscious associations.
TYPEFACE DETAILS
The Surrealist Movement stood for non-rational and bizarre portrayal of the things we see everyday. It was rooted in the idea of reuniting conscious and unconscious realms of experience so that the world of dreams and fantasies would be joined to the everyday rational world.
With this design, I wanted to challenge what makes a ‘Good Typeface’. Factors like a limited color palette or consistency in type were secondary (without compromising on the legibility). Each letter here is inspired by elements from a specific Surrealist painting. Transforming something familiar with unfamiliar elements is what further enhances the
dream-like visuals Surrealism inspires.
Classification :
Decorative Typeface / Display Typeface
Suited For :
Signage, Headlines, Posters
Artists Included :
Joan Miro
M C Escher
Salvador Dali
Max Ernst
René Magritte
Yves Tanguy
Kay Sage
LETTERS
The Tilled Field, Joan Miro
Swans Reflecting Elephants, Salvador Dali
Persistence Of Memory, Salvador Dali
The Elephants Celebes, Max Ernst
Harlequin’s Carnival, Joan Miro
Little Machine Constructed by Minimax Dadamax in Person, Max Ernst
Man in Bowler Hat, René Magritte
Day and Night, M C Escher
The Great Masterbator, Salvador Dali
Little Machine Constructed by Minimax Dadamax in Person, Max Ernst
The Tilled Field, Joan Miro
The Treachery of Images, René Magritte
The Son Of Man, René Magritte
Harlequin’s Carnival, Joan Miro

Drawing Hands, M C Escher
Age of Enlightenment, René Magritte
Harlequin’s Carnival, Joan Miro
From Another Approach, Kay Sage
Indefinite Divisibility, Yves Tanguy
Reply to Red, Yves Tanguy
Personal Values, René Margitte
I Saw Three Cities, Kay Sage
Personal Values, René Margitte
The Tilled Field, Joan Miro
Metamorphosis of Narcissus, Salvador Dali
Relativity, M C Escher

PROCESS

"psychic automatism in its pure state, by which one proposes to express - verbally, by means of the written word, or in any other manner - the actual functioning of thought."
Andre Breton

Process for each letter
1.Picking out elements to work with
2. Drawing an initial sketch on Procreate / Adobe Illustrator
3. Planning out the movement
4.Animating a 15 second sequence on Adobe After Effects



INITIAL
SKETCHES


Forming Words to check legibility and making sure the typeface is effective on dark and bright backgrounds